Enrolo
Project Details
- Category : App design
- Client : entrepreneuring
- My role : UX/UI design, Product design
The problem:
There are many different types of entertainment in bogotá, the offer of experiences for entertainment is growing every day. But all these businesses struggle in one thing, communication. It's very hard for them to be seen among all the competition that most of the time they fail because they are not visible enough to survive.
The solution:
enrolo is a digital platform that dares people to discover new ways of entertainment in the city of Bogotá. The app displays new challenges every day, if the user completes them they will get discounts, rewards, and bonuses for them to consume in whatever they want.
The process
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User Persona
As the first step, we defined our user. We used interviews, forms & questionnaires to understand them and then build an accurate Persona that would use this product.
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User Cases
Once we had a solid Persona design, we moved on to create some User Cases. The objective of this exercise was to understand better the situations and contexts where and how the user will need our service.
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User escenarios & Stakeholders
Then we realized that the Use cases were more than we thought. We decided to do a more detailed study of all the system's stakeholders and how they relate to each other in user cases.
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Design
Once we understood everything we needed about our users, it was the moment for design. The wireframes were lost in the process, but the high-fi screens are here for your delight.
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