Startapp

Project Details

  • Category : Mobile Game
  • For : Full-time employee at WiM Games
  • My role : Producer, UX Design, Unity Dev
  • Awards : Crea Digital 2019 Winner - Videogames

Startapp is an IDLE/Casual Game in which you play as an entrepreneur, the player chooses between some professions and your goal is to grow your company through minigames, business knowledge and playing a lot!

I built a production plan but we had some trouble this time. When we started the iterations between Development-Testing, the game was over-consuming the phone. This is why we had to redo all the assets and some weeks were lost.

The process of UX/UI was smooth, I built the User-Flow, wireframes and information architecture. I also did the testing sessions, interviews, iterations and the integration of the interface and animations on Unity.

Finally, I designed and built the city with the level editor of Unity. Added animations, sound, interactions, lighting, shaders, particles, and all necessary assets to have a living metropolis.


  • User flow





  • Final Mock ups